Solutions for First Responders

Our development team includes Incident Managers, Search and Rescue professionals and we work in close cooperation with national First Responder organizations to solve their problems.

Iceland provides the penultimate R&D situation for First Responder support technology of any kind. Live SAR situations are a common occurrence in the Icelandic wilderness and the surrounding ocean. We have large and resourceful SAR teams with a high interest for innovative support technology. Training and testing opportunities are abundant.

Our mission is to develop First Responder support systems including modules for live incident management, Search and Rescue management module, automatic aerial image analysis. Crowd-sourcing methodology for image scrutiny is a key part of the concept.

Our products

We specialize in Disaster Management and Incident solutions.

Our product suite is composed of  modules that can either be deployed independently or as a part of a end to end Incident Management process.


First responders need collaboration tools that communicate the progress of incidents and provide a quick overview of tasks in hand and resources available.

  • Incident Log
  • Teams (en route to IPP, available for deployment, on a mission, resting, signed off)
  • Tasks (not assigned, assigned, in progress, done)
  • Risk Mitigation (weather, known risks, risk reduction measures, retreat plan)
  • ICS reports (Situation Reports, Operation Period Objectives)
  • Integration to user management (Active Directory, LDAP etc.)
  • Triage Management


Case study – Akrafell stranded

Case study – Bárðarbunga eruption

SAReye Corporate Incident Manager

  • Industry/Company specific processes and checklists
  • Company specific Incident Training Management tools

SAReye Preparedness Manager

Preparedness Planning Tools

  • Distributed Creation of Preparedness Plans

SAReye Search Manager

Planning tools for Search and rescue operations

  • Tools to evaluate manpower need to meet objectives
  • Mapping of search areas
  • POA, POS calculations, scenarios and statistics
  • Field Feedback

SAReye in the sky

  • Automated analysis of areal photography
  • Crowd Sourcing tools for image analysis
  • Damage assessment
  • Search and rescue in rural areas


The team

Guðbrandur Örn Arnarson

Guðbrandur Örn Arnarson


B.A in Philosophy from the University of Iceland and a Masters degree in Business Administration from Reykjavik University. Experienced business developer and also an keen amateur photographer. Active member of ICE-SAR and a on duty Incident Manager.

    Skúli Freyr Hinriksson

    Skúli Freyr Hinriksson


    M.Sc. in engineering from the university of Iceland. Lead developer. Licensed private pilot and also a keen amateur photographer.

      Ásgeir Jónasson

      Ásgeir Jónasson

      Technical Director

      B.Sc in computer science from Reykjavik University and a graduate student in the field. Competitive road racing and cross-country cyclist, hiker and avid amateur photographer.

        Gísli Örn Guðbrandsson

        Gísli Örn Guðbrandsson

        Lead Designer

        Experienced graphical designer and web developer. Certified by the Speciality Coffee Association of Europe; Gísli makes one hell of a espresso.



          ICE-SAR Icelandic Public Safety Authority Icelandic Red Cross Landsnet-300x300 Landsvirkjun-300x300

          Development & Research Partners

          iiim RU sarweather NORDRESS-300x300 swarmi

          Our Sponsors

          Cintamani Greenqloud

          Funding, supporters and incubators

          Startup Gulleggid




          Thank you! I have received your message.




          Contact Info

          Skógarhlíð 14, 105 Reykjavík. N64 07.960, W21 55.114 (WGS84)